
I decided to re-design my business cards this week. This led to a re-designed logo. Which I think is actually rather wonderful, for the small amount of time I spent on it. Then this (and a wonderful design release from Tonic Site Shop) led to a re-visitation of my “I have to have something up” website in which I asked myself for the first time not “what would Making Brands Happen want” or “what would Jose Villa want?” or “what would Elizabeth Messina want?”, but instead “what would Kelly Sauer want?”
And Kelly Sauer is having some interesting issues defining what she wants. On the one hand, stepping out of everyone else’s shoes and firmly into my own is very empowering. On the other, it’s a recipe for flipped-out crazy. I am my own worst critic, and my photo files, while they’re all backed up, are quite disorganized. My portfolio is, at best, incoherent. So making a new site is… wow.
So I take some new photos. And I make spring-cleaning resolutions that must needs be carried out next week. And then I plan a trip out of town for the weekend to get some distance and perspective. Or something. And I keep walking, even though I really, really, REALLY want to run, to keep up with everybody else.
But if anybody feels like commenting, I learn about myself through what other people say about me. I’d love to know what you all think Kelly Sauer would do about a web design. It’s different being a style in my own right…
(Also? My macro lens, plus a little bit of sunlight, plus one big dried hydrangea that kept its color – it’s all a recipe for a Very Sweet Little Shoot. I am contemplating creating a “blossoms” gallery when I launch my new site. Just to justify my constant flower-chasing.)
FILED UNDER: Branding, Business Cards, Canon 5D Mk III, Fuji 400H 2C, Kelly Sauer, macro, Visual Supply Co.







Kelly I totally feel you. I am in the EXACT same boat right now. Just redesigned my logo, finishing it up with the designer now. Now want to redesign everything. But I want it to be me. So frustrated and lost and excited at the same time. Your little sneak peek at your logo looks so great! Can’t wait to see What Kelly Would Do! XX
Your images of flora are always so beautiful. I think it would be lovely to have a gallery of blossoms within your site.
Do what inspires Kelly! Perhaps your intern (am I recalling correctly you have one helping you) could get those images organized? Or perhaps a fine art photography student from a local college could help you?
i understand flipped out crazy.
I love the look it is nice and peaceful.
I’ve read/watched you for awhile now and I see you coming into your own. I have loved watching your journey of finding out who you are as a photographer and person. Your ethereal photos speak to me on a deep level. I get the impression that you will never be finished, but continue to evolve for the rest of your life. Thank you for sharing your growing process. It makes me believe that I may be able to do it too one day!
To me, you seem to know your style and look and brand better than most people. Even as you’ve tweaked and adjusted, you’ve never not been you.
Everything you do is beautiful. I’m the type of person who gets help from others to arrange a room or pick paint colors. When I get it all set up, I just leave it alone and stop messing with it. Others are the type to move things around and get creative with reorganization and redesigning and repainting. Isn’t that you? This is your virtual furniture rearranging, and it adds interest and fun and keeps you engaged and excited about your space. Maybe that’s what Kelly Sauer would do and does? Maybe your look is to keep changing your look–always staying within loose parameters. How different is that from a girl changing into another beautiful dress in a wardrobe full of her favorite colors?